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ASP |
Application Service Provider - Company that offers access to software applications
and related services over a network or the Internet |
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CPA
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Cost Per Action - Cost to an advertiser for each visitor that takes a specific action
in response to an ad, such as subscribing to an ezine, requesting a free trial,
or making a purchase. Also used to describe advertising employing this model.
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CPC |
Cost Per Click - Cost to an advertiser for each click on a promotional link by a
site visitor or newsletter reader. |
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CPL |
Cost Per Lead - Advertising expenditure required to obtain each new sales lead.
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CPM |
Cost Per Thousand - The amount charged per thousand impressions (showings) of an
ad ("M" is the Roman numeral for 1000). |
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CPS |
Cost Per Sale - Advertising expenditure divided by sales generated to determine
the cost to make each sale; or the commission payable for each sale generated by
an affiliate. |
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CR |
Conversion Rate/ Ratio - The percentage of respondents to an ad, or readers of a
sales message that complete the action desired (usually making a purchase, but can
also be subscribing to a newsletter, for example).
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CRM |
Customer Relationship Management - Improving interaction with customers through
better understanding, with the aim of increasing customer satisfaction and loyalty
(thus increasing profits).
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CSS |
Cascading Style Sheets |
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CTR |
Click-Through Rate/ Ratio
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FFA |
Free-For-All Links
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PFI |
Pay For Inclusion - Paying to have web pages included in a search engine's database
and regularly updated.
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PPA |
Pay-Per-Action - Affiliate commissions where a set amount is paid for generating
a specific action, such as taking a free trial or subscribing to an ezine. PPL,
PPC and PPS are usually considered as PPA.
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PPI |
Pay Per Impression - Where an advertiser pays for each display (impression) of their
advertisement (usually a banner). |
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PPL |
Pay-Per-Lead - Where a commission is paid for each sales lead generated by an affiliate.
A "lead" is usually defined as somebody who signs up for a free trial, or requests
further information, etc.
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PPC
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Pay Per Click - Ad sales or affiliate commissions where a set amount is paid for
each click on a promotional link by a consumer.
PPCSE - Pay Per Click Search Engine - A search engine where the results are composed
of advertisers who pay a fee for each click on their listing. Using a bidding system,
the advertiser willing to pay the most is ranked highest.
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PPS |
Pay-Per-Sale - Where a commission is paid for each sale generated by an affiliate.
The commission is usually a percentage of the sale, although sometimes it's a fixed
amount. |
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ROI
|
Return on investment - How much profit is made after advertising and other costs
have been subtracted. A measure of how successful a marketing campaign is in terms
of the returns on money spent.
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RON |
Run Of Network - Where ads (usually CPM banners) are shown (rotated) across the
pages of the entire network of sites owned by a company, or controlled by a particular
advertising network. Cheaper than only having the ad appear on selected sites.
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ROS |
Run Of Site |
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SE |
Search Engine
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SEM |
Search Engine Marketing
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SEO |
Search Engine Optimization |
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SEP |
Search Engine Positioning |
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SERP |
Search Engine Results Page
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CPA |
Cost Per Action
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CPC |
Cost Per Click
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CPS |
Cost Per Sale
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CTR |
Click-Through Rate |
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DH |
Direct Hit
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FFA |
Free-For-All Link List |
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IM |
Instant Messaging
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PFI |
Pay For Inclusion
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PFP |
Pay For Performance
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PPC |
Pay Per Click
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PPCSE |
Pay Per Click Search Engine
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PPL |
Pay Per Lead |
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PPS |
Pay Per Sale |
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PV |
Page View |
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SEM |
Search Engine Marketing
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SEO |
Search Engine Optimization
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SEP |
Search Engine Positioning
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UV |
Unique Visitor
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WWW |
World Wide Web |