Real time advertising has opened up the market to new niches: new technology, new operators, new divisions, new skill sets. You need to know who to work with at each step of the value chain and how to structure your business for the best possible outcomes:
- In-house: structure and skills
- External: agencies, technology providers
Learn how A & NY Media – a network of premium content sites with a 30 million user reach – coordinate their ecosystem of agencies and technology partners to optimise real time advertising opportunities.