Online Marketing Acronyms / Abbreviations / Initialisms explained


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ASP Application Service Provider - Company that offers access to software applications and related services over a network or the Internet
CPA Cost Per Action - Cost to an advertiser for each visitor that takes a specific action in response to an ad, such as subscribing to an ezine, requesting a free trial, or making a purchase. Also used to describe advertising employing this model.
CPC Cost Per Click - Cost to an advertiser for each click on a promotional link by a site visitor or newsletter reader.
CPL Cost Per Lead - Advertising expenditure required to obtain each new sales lead.
CPM Cost Per Thousand - The amount charged per thousand impressions (showings) of an ad ("M" is the Roman numeral for 1000).
CPS Cost Per Sale - Advertising expenditure divided by sales generated to determine the cost to make each sale; or the commission payable for each sale generated by an affiliate.
CR Conversion Rate/ Ratio - The percentage of respondents to an ad, or readers of a sales message that complete the action desired (usually making a purchase, but can also be subscribing to a newsletter, for example).
CRM Customer Relationship Management - Improving interaction with customers through better understanding, with the aim of increasing customer satisfaction and loyalty (thus increasing profits).
CSS Cascading Style Sheets
CTR Click-Through Rate/ Ratio
FFA Free-For-All Links

PFI
Pay For Inclusion - Paying to have web pages included in a search engine's database and regularly updated.
PPA Pay-Per-Action - Affiliate commissions where a set amount is paid for generating a specific action, such as taking a free trial or subscribing to an ezine. PPL, PPC and PPS are usually considered as PPA.
PPI Pay Per Impression - Where an advertiser pays for each display (impression) of their advertisement (usually a banner).
PPL Pay-Per-Lead - Where a commission is paid for each sales lead generated by an affiliate. A "lead" is usually defined as somebody who signs up for a free trial, or requests further information, etc.
PPC Pay Per Click - Ad sales or affiliate commissions where a set amount is paid for each click on a promotional link by a consumer.
PPCSE - Pay Per Click Search Engine - A search engine where the results are composed of advertisers who pay a fee for each click on their listing. Using a bidding system, the advertiser willing to pay the most is ranked highest.
PPS Pay-Per-Sale - Where a commission is paid for each sale generated by an affiliate. The commission is usually a percentage of the sale, although sometimes it's a fixed amount.
ROI Return on investment - How much profit is made after advertising and other costs have been subtracted. A measure of how successful a marketing campaign is in terms of the returns on money spent.
RON Run Of Network - Where ads (usually CPM banners) are shown (rotated) across the pages of the entire network of sites owned by a company, or controlled by a particular advertising network. Cheaper than only having the ad appear on selected sites.
ROS Run Of Site
SE Search Engine
SEM Search Engine Marketing
SEO Search Engine Optimization
SEP Search Engine Positioning
SERP Search Engine Results Page
CPA Cost Per Action
CPC Cost Per Click
CPS Cost Per Sale
CTR Click-Through Rate
DH Direct Hit
FFA Free-For-All Link List
IM Instant Messaging
PFI Pay For Inclusion
PFP Pay For Performance
PPC Pay Per Click
PPCSE Pay Per Click Search Engine
PPL Pay Per Lead
PPS Pay Per Sale
PV Page View
SEM Search Engine Marketing
SEO Search Engine Optimization
SEP Search Engine Positioning
UV Unique Visitor
WWW World Wide Web

 

 

 

 

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