Online Marketing Acronyms / Abbreviations / Initialisms explained
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| ASP | Application Service Provider - Company that offers access to software applications and related services over a network or the Internet |
| CPA | Cost Per Action - Cost to an advertiser for each visitor that takes a specific action in response to an ad, such as subscribing to an ezine, requesting a free trial, or making a purchase. Also used to describe advertising employing this model. |
| CPC | Cost Per Click - Cost to an advertiser for each click on a promotional link by a site visitor or newsletter reader. |
| CPL | Cost Per Lead - Advertising expenditure required to obtain each new sales lead. |
| CPM | Cost Per Thousand - The amount charged per thousand impressions (showings) of an ad ("M" is the Roman numeral for 1000). |
| CPS | Cost Per Sale - Advertising expenditure divided by sales generated to determine the cost to make each sale; or the commission payable for each sale generated by an affiliate. |
| CR | Conversion Rate/ Ratio - The percentage of respondents to an ad, or readers of a sales message that complete the action desired (usually making a purchase, but can also be subscribing to a newsletter, for example). |
| CRM | Customer Relationship Management - Improving interaction with customers through better understanding, with the aim of increasing customer satisfaction and loyalty (thus increasing profits). |
| CSS | Cascading Style Sheets |
| CTR | Click-Through Rate/ Ratio |
| FFA | Free-For-All Links |
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PFI |
Pay For Inclusion - Paying to have web pages included in a search engine's database and regularly updated. |
| PPA | Pay-Per-Action - Affiliate commissions where a set amount is paid for generating a specific action, such as taking a free trial or subscribing to an ezine. PPL, PPC and PPS are usually considered as PPA. |
| PPI | Pay Per Impression - Where an advertiser pays for each display (impression) of their advertisement (usually a banner). |
| PPL | Pay-Per-Lead - Where a commission is paid for each sales lead generated by an affiliate. A "lead" is usually defined as somebody who signs up for a free trial, or requests further information, etc. |
| PPC | Pay Per Click - Ad sales or affiliate commissions where a set amount is paid for each click on a promotional link by a consumer. PPCSE - Pay Per Click Search Engine - A search engine where the results are composed of advertisers who pay a fee for each click on their listing. Using a bidding system, the advertiser willing to pay the most is ranked highest. |
| PPS | Pay-Per-Sale - Where a commission is paid for each sale generated by an affiliate. The commission is usually a percentage of the sale, although sometimes it's a fixed amount. |
| ROI | Return on investment - How much profit is made after advertising and other costs have been subtracted. A measure of how successful a marketing campaign is in terms of the returns on money spent. |
| RON | Run Of Network - Where ads (usually CPM banners) are shown (rotated) across the pages of the entire network of sites owned by a company, or controlled by a particular advertising network. Cheaper than only having the ad appear on selected sites. |
| ROS | Run Of Site |
| SE | Search Engine |
| SEM | Search Engine Marketing |
| SEO | Search Engine Optimization |
| SEP | Search Engine Positioning |
| SERP | Search Engine Results Page |
| CPA | Cost Per Action |
| CPC | Cost Per Click |
| CPS | Cost Per Sale |
| CTR | Click-Through Rate |
| DH | Direct Hit |
| FFA | Free-For-All Link List |
| IM | Instant Messaging |
| PFI | Pay For Inclusion |
| PFP | Pay For Performance |
| PPC | Pay Per Click |
| PPCSE | Pay Per Click Search Engine |
| PPL | Pay Per Lead |
| PPS | Pay Per Sale |
| PV | Page View |
| SEM | Search Engine Marketing |
| SEO | Search Engine Optimization |
| SEP | Search Engine Positioning |
| UV | Unique Visitor |
| WWW | World Wide Web |
