12:30 - 13:00 (Tuesday 21 September 2010)
The top search marketing secrets, revealed
The IAB Search Council - a committee of senior experts from the likes of Bing, Google, Yahoo!, leading agencies and advertisers - presents a seminar that aims to lift the lid on search marketing.
Search is still one of the biggest forms of media in its own right and also one of the most talked about. While you may think you have heard it all, we gathered 20 search experts into a room, banged their heads together and collected what fell out to share with attendees at ad:tech London. Speakers and topics include:
-- What happens on landing pages? IAB stats show that 61% of brand sites underperfor on primary objectives, learn how to minimise wasted traffic; Mike Teasdale, Planning Director, Harvest Digital
-- Use Universal Search Effectively: understand search’s role with social, video, location, real-time and more; Mike Kirwan, Strategic Development Director, Latitude Group
--Strike the Right Match Type: target an audience with the right message at the right time, in order to maximise conversion; Charli Rogers, Client Services Director UK, Efficient Frontier
Five search marketing secrets, revealed
The IAB Search Council – a committee of senior experts from the likes of Bing, Google, Yahoo!, leading agencies and advertisers – presents a session that aims to lift the lid on search marketing. Search is still one of the biggest forms of media in its own right and also one of the most talked about. While you may think you’ve heard it all, we gathered 20 search experts into a room, banged their heads together and collected what fell out to share with attendees at ad:tech. Don’t miss it!-
Jack Wallington, Head of Industry Programmes, IAB
