15:10 - 15:40 (Tuesday 21 September 2010)
Will automated trading platforms shake up the online display market?
The role of ad-exchanges and demand-side platforms and the impact they will have in online display advertising has been widely debated and discussed in 2010. Is this just talk or are they really here to change the way we buy and sell display advertising? Technology investment is heavy with both demand and supply players stating the aim is to make it easier to trade display advertising. Will the investment be worth it? More importantly, what will this mean for advertisers, their agencies, publishers and ad networks in the coming years?
Will automated trading platforms shake up the online display market?
The role of ad-exchanges and demand-side platforms and the impact they will have in online display advertising has been widely debated and discussed in 2010. Is this just talk or are they really here to change the way we buy and sell display advertising? Technology investment is heavy with both demand and supply players stating the aim is to make it easier to trade display advertising. Will the investment be worth it? More importantly, what will this mean for advertisers, their agencies, publishers and ad networks in the coming years.
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Damon Reeve, CEO, Unanimis
