|
 |
Franck Sagne
Head of Digital Marketing
Moët Hennessy (Wines & Spirits sector of LVMH group)
Franck Sagne is Head of Digital Marketing for the wines & spirits brands of LVMH, Moët Hennessy - Louis Vuitton group (including Hennessy Cognacs, Veuve Clicquot Ponsardin, Moët & Chandon, Dom Perignon, Ruinart, Krug, Glenmorangie and Belvedere). He reports to the global Marketing Director for the Moët Hennessy brands.
Franck has extensive experience in creating innovative digital marketing and communication strategies and implementing successful digital campaigns, as well as strong customer dialogue programs. He has been working in internet based communication for Luxury brands since 1999 when he was a Communication Manager for Givenchy Couture. At that time he was part of the team for a young British fashion designer who was rejuvenating the old Couture house of Givenchy and would later become a world acclaimed artist: Alexander McQueen. He learned from him that great story telling, authenticity and the passion for details are at the heart of impactful communications and products of any form.
Today Franck is leading international projects destined to maximise and expand the online presence of Moët Hennessy brands. One of his favourite topics of interest is to optimise Moët Hennessy brands' presence within their digital ecosystem, including social media and blogosphere.
Franck Sagne has a Master's degree in Luxury brand management. He is a graduate of the Institute for Political Sciences "Sciences-Po" Paris.
-
Will be speaking about:
