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Alexandre Mars
CEO and Head of Mobile
Phonevalley & Publicis Group
Alexandre Mars is a born entrepreneur and an expert in new technologies and
communication, with several companies to his credit in Europe as well as in the US within suchsectors as venture capital, the web, the mobile and advertising.
Today, Alexandre Mars can draw on 15 years of experience in business creation and
development to spearhead all the mobile activities pursued by Publicis Groupe around the world. Music fan Alexandre Mars took his first creative steps while still in high school, organising concerts attracting thousands of students, before discovering business management and forming teams to support his project... and he realised that he enjoyed what he was doing.
Aged only 20 and bearing testament to his visionary outlook, he founded one of the very first web agencies in Europe with the proceeds from his first enterprise, while continuing his studies at the HEC Business School and Paris Dauphine University. Workaholic Alexandre Mars ventured into the world of new technologies and marketing, in the process becoming one of the trailblazers in an industry that he has never abandoned.
At 25, he embarked on a new venture and created his own investment fund. Alexandre wasone of the youngest ever players in international venture capital - an audacious gamble that paid off: he came through the dot-com bubble unscathed and lent his support to 15 or so technological companies in Europe and the USA (leading to successful IPOs, M&As...).
In 2001, Alexandre Mars, a business director at heart, made another entrepreneurial gamble and set up Phonevalley to pave the way for the emerging market of mobile marketing. In just a few years, he propelled Phonevalley into pole position in the European market for mobile marketing.
In 2007, Publicis Groupe announced the acquisition of Phonevalley and turned it into its mobile advertising agency. Alexandre Mars was appointed "Head of Mobile" at Publicis Groupe, thereby giving the world's third largest communications group a gateway to the power of mobile.
Alexandre successfully led Phonevalley to its recognized global position and infused mobile within all significant Publicis Groupe agencies. He created an international network to offer the finest mobile strategies from 30 offices worldwide. He formed strategic alliances with paramount players in the digital industry, from Microsoft to Google. He mobilized premium advertisers like L'Oreal, Puma or Coca-Cola.
Website: www.phonevalley.com Social Networking: http://fr.linkedin.com/pub/alexandre-mars/0/31/a73
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