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Miguel Moreno
Interactive Marketing Manager
Coca-Cola
Miguel Moreno Toscano is a member of the Coca-Cola European Interactive Marketing Team based in London. He was responsible for the strategic planning, development and execution of the interactive campaign for the UEFA Euro2008TM, where Coca-Cola was an official sponsor of the tournament. He also led the latest worldwide digital campaign for Happiness Factory, one of the most iconic and successful campaigns in the history of the Company.
He is also responsible for Interactive Marketing Capability Development, an internal training program that over the last two years has brought digital understanding and expertise to over 200 marketers across the Coca-Cola organization.
